Reflective Statement Essay

For this module, we argon required to do an concession with regards of SME company. The purpose of writing the report is to analyze the key internal issues the management is possible to face when strategizing their marketing formula. similarly, we are in amplification required to provide a applicatory recommendation for the company. For this project, the class was divided into 3 bases and each meeting consists of 3 members. My group members are break loose Tai Geok Yeong and Miss Sharanya.Discussions among group members were held 4 times, on the twenty-ninth October, 2nd November, 4th November and 6th November, respectively. Besides of our normal eeting in college, the discussions to a fault were held by dint of the MSN chat and email. Each of our group members was allocated with toil and although conflicts arise during the discussion, we still managed to solve the problem. In my opinion, conflict in a group is not necessarily bad and we physical exercise several of tech niques in order to break down conflicts like compromising and exercises work delegation.throughout completing the task CareKoolTint Sdn Bhd, I sacrifice gained lots of new information rough SME and the company. In order to get much facts closely the company, we held an inter envision with ane of their gross gross revenue representatives on 2nd November 2009. From the 1 hr interview, we managed to gather the information needed for this project, which for casing are, their current marketing strategies and the companys internal issues.One significant lesson I learnt from the interview is that, even though atomic firms is not properly structured, it does not call up that SMEs do not engage in marketing. It is only that, they are doing marketing agree to their own terms and not check to a theoretical framework. Other than interviewing the sales representatives, my group and I also did a research based from their websites and also by reading books. It is important so that e will brook a broader view on the business environment and aid us to write the task to a greater extent accurately.In order to complete the task, I read merchandising and Entrepreneurship in SMEs, Principles of Marketing by Philip Kotler and Fundamentals of Management to nourish a better understanding about SME and its management as well as several websites related to the topic which for role model SME Info Portal. This whole process, I moot has improved both my knowledge and skills. I learnt how to work with another(prenominal)s as a team, it taught me how to agree as I need to be open in accepting other people ideas or opinion and also in handling conflicts.In addition to that, basically, I am more lettered on this topic. From the research, I discovered versatile type of SME in Malaysia which can sort under 3 category that are Primary Agriculture, Manufacturing (including Agro-Based) MRS, Services Sector (including CT) . Furthermore, I am also more assured on character istics needed to be an entrepreneur, and one essential trait they must have is to be a risk taker. This is important as SME business environment is precise uncertain and whenever they make a revile decision, it may affect their business as a whole.